Contextualizing Al-Buyu’s Learning in Response to Consumptive Self-Reward among Generation Z

Abstract

The phenomenon of self-reward among Generation Z has become increasingly prevalent alongside the rapid growth of social media and digital platforms. In practice, self-reward is perceived not only as a form of self-appreciation but also as a potential driver to consumptive behavior inconsistent with Islamic consumption principles. This study aims to analyze Generation Z students' perceptions of self-reward and examine the contextualization of the Al-Buyu' (sale and purchase) chapter in Fiqh education in responding to this phenomenon at MA Al-Anwar Perak Jombang. This study employed a qualitative approach using a field research design integrated with library research. Data were collected through in-depth interviews, observations, documentation, and literature review, and were analyzed using the Miles, Huberman, and Saldaña interactive analysis model. The findings indicate that students perceive self-reward as a form of self-appreciation; however, in practice, it is frequently expressed through impulsive purchasing influenced by social media, digital trends, and influencer recommendations. The study also found that the teaching of the Al-Buyu' chapter remains predominantly normative, with limited integration of contemporary digital consumption issues. Therefore, contextualizing the learning materials through the analysis of digital transaction cases and students' actual consumption behaviors is necessary to enhance the relevance of Fiqh learning and support students in making consumption decisions that are consistent with Islamic principles.