Pemberdayaan dan Transformasi Digital: Menciptakan Tas Anyaman Tangguh Berkelanjutan di Era Society 5.0 Desa Krenceng Kecamatan Kepung Kediri Jawa Timur

Abstract

Krenceng Village, Kepung Subdistrict, has great potential in the woven bag creative industry; however, artisans still face challenges related to design innovation, production efficiency, and low digital literacy. This study employs the Participatory Action Research (PAR) method, based on Asset-Based Community Development (ABCD), to promote the empowerment of MSMEs through participatory and sustainable digital transformation. The ABCD approach is used to identify and optimize local assets, both human capital and social capital, as the foundation for transformation, while PAR ensures active community involvement in every stage of change. The research stages include the following phases: (1) To Know, or mapping assets and issues; (2) To Dream, for digital vision planning; (3) To Do, through transformative action; and (4) To Check, as an evaluation of results. Data was collected through participatory observation, in-depth interviews, and Focus Group Discussions (FGDs) with village officials and artisan groups. The research results indicate that the integration of PAR-ABCD successfully shifted artisans’ mindset toward the digital ecosystem of Society 5.0. Key findings include: The creation of a variety of eco-friendly woven bag designs that meet the standards for resilient, sustainable products. Improved digital literacy in the use of e-marketplaces and visual branding. The formation of collective groups that strengthen bargaining power against middlemen. Minimization of technological resistance by integrating digital tools into traditional workflows. This study confirms that inclusive collaboration based on local assets can foster economic self-reliance for SMEs in the digital era.