THE IMPACT OF SOCIAL MEDIA USE ON STUDENT SOCIAL INTERACTION AND LEARNING ACHIEVEMENT

Abstract

Advances in information and communication technology have driven an increase in social media use among students. Social media not only serves as a means of communication and entertainment but can also be utilized as a source of information and a tool to support learning. However, uncontrolled use of social media has the potential to cause various negative effects, such as a decline in face-to-face social interaction, reduced concentration during study, and a decline in students’ academic achievement. Therefore, it is important to understand how social media use affects students’ social interactions and academic performance. This study aims to analyze the impact of social media use on students’ social interactions and academic performance. This study employs the Systematic Literature Review (SLR) method. The analysis was conducted on various relevant scientific journal articles obtained through the Google Scholar database. The results of the study indicate that social media use has a significant impact on students’ social interactions and academic achievement. High intensity of social media use can directly reduce the quality of social interactions and lead to a decline in focus and learning outcomes. However, when used wisely as a learning tool and source of information, social media can help enhance knowledge, broaden perspectives, and support students’ academic achievementTherefore, parental supervision, teacher guidance, and students’ awareness of the importance of using social media in a balanced way are essential to maximize the benefits and minimize the negative impacts of social media on students’ social and academic development.