Pendidikan Islam di Era Media Sosial

Studi Etnografi Visual atas Strategi Dakwah @halalcorner dalam Membentuk Pola Konsumsi Halal

Abstract

This study aims to analyze visual da'wah strategies, understand the formation of halal consumption patterns, and examine the role of social media as a non-formal Islamic education space that is in accordance with the dynamics of the digital generation. The approach used is qualitative with a visual ethnography method that focuses on @halalcorner accounts and interviews with the followers of the content. The results of the study show that the visual da'wah strategy is @halalcorner effective in conveying halal messages in a simple, attractive, and relevant way to the communication style of the digital generation. Varied content in the form of infographics, reels, and halal symbols is not only a means of information, but also encourages audience involvement in discussions that strengthen collective awareness while forming more critical and selective halal consumption patterns. The presence of halal classes, live forums, and talk shows further emphasizes the role of this account as a non-formal Islamic education space that is adaptive, flexible, participatory, and contextual. The implications of these findings show that visual-based digital da'wah can be a strategic approach in strengthening halal literacy and the formation of Islamic character of the digital generation.