Digital Da‘wah Strategies of Religious Counselors in Disseminating Religious Moderation Values: A Study on RRI PRO 1 Broadcasts

Abstract

The growing penetration of digital media and public radio into Indonesian society presents a strategic challenge that religious counselors must actively address. This study examines the digital da‘wah strategies employed by religious counselors to disseminate religious moderation values through RRI PRO 1 broadcasts. Adopting a descriptive qualitative approach and case study design, data were gathered through participant observation, in-depth interviews, and documentation of religious broadcast programs on RRI PRO 1. The findings indicate that religious counselors implement three principal strategies: (1) constructing inclusive and contextually sensitive da‘wah messages tailored to the social realities of the audience. (2) employing interactive, dialogue-based broadcast formats that actively invite listener participation. (3) reinforcing wasathiyyah (middle-path) narratives that foreground the values of tawazun, tasamuh, and i‘tidal. All three strategies demonstrated effectiveness in cultivating moderate, tolerant, and anti-extremist religious understanding among listeners. This research contributes to the development of an adaptive digital da‘wah model capable of responding to shifting media landscapes, while underscoring the strategic role of public broadcasting institutions in advancing inter-religious harmony in Indonesia.