Penguatan Kompetensi Pengelola Media Pesantren melalui Pendampingan Produksi Konten Dakwah Digital

Abstract

Transforming Islamic preaching into digital spaces requires pesantren media managers not only to master technical skills but also to integrate da'wah substance, visual aesthetics, and institutional identity into content production. This community engagement program aimed to strengthen the competencies of media managers at Pondok Pesantren Sunan Drajat, Lamongan, in producing communicative, visually appealing, and identity-based digital da'wah content. The program employed a participatory assistance approach consisting of needs identification, program design, capacity building, content production practice, and evaluation. The assistance covered message planning, audience mapping, visual communication, the use of pesantren symbols, narrative development, and content production through a production–review–revision mechanism. The results demonstrated strengthened partner competencies in three dimensions: planning and producing digital content, developing visual communication aesthetics, and articulating the pesantren's symbolic identity. The program also established a more systematic workflow encompassing da'wah message identification, audience mapping, content planning, visual and symbolic construction, narrative development, review, revision, and publication. The program's novelty lies in the formulation of identity-based digital da'wah content production, which positions pesantren values and identity as the foundation of content production rather than merely decorative elements. This approach demonstrates that strengthening pesantren digital da'wah should move beyond tool-oriented training toward communication competencies integrating messages, aesthetics, and institutional identity. Program sustainability is directed toward implementing internal content-review mechanisms, developing content-production guidelines, and ensuring the regeneration of pesantren media managers.