Gea WU, Anggraini T, Atika A. Comparative Study: Effectiveness of Marketing Campaigns in Traditional and Modern Retail. Urwatul Wutsqo [Internet]. 2025Nov.12 [cited 2026Sep.1];14(3):1236-51. Available from: https://pondokjurnal.uwj.ac.id/index.php/UrwatulWutsqo/article/view/2587