GEA, W. U.; ANGGRAINI, T.; ATIKA, A. Comparative Study: Effectiveness of Marketing Campaigns in Traditional and Modern Retail. Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman, [S. l.], v. 14, n. 3, p. 1236–1251, 2025. DOI: 10.54437/urwatulwutsqo.v14i3.2587. Disponível em: https://pondokjurnal.uwj.ac.id/index.php/UrwatulWutsqo/article/view/2587. Acesso em: 21 oct. 2026.